Kidcents - How to Kidcents

Rounding up and selecting a charity is easy!

As a KidCents participant, wellness+ rewards members can round up their purchases to the nearest dollar and donate their change to KidCents! Participants can also give their change to an approved KidCents charity.

  • 1.

    Sign into your wellness+ rewards account to participate in the KidCents program. 

    Sign In

    Not a wellness+ rewards member? Enroll for free here.

  • 2.

    After you are logged in, choose the "Select a Charity" option in the menu and pick one of our KidCents charities to receive your change.

  • 3.

    Now, next time you shop at Rite Aid and your purchase is rounded up, the change will be given to the charity you selected. 

  • 4.

    Use your Kidcents dashboard  to see how much you have given to your selected KidCents charity or to change your preferences. 

  • 5.

    Encourage friends and family to enroll in wellness+ rewards, join the KidCents program and round up their change for one of our KidCents charities.

  • 6.

    If you know of a charity committed to helping kids, encourage the charity to apply today.