The Rite Aid Foundation, Pittsburgh Penguins Foundation and Pennsylvania Attorney General Josh Shapiro are teaming up to bring the Prescription Drug Safety program, an innovative digital course about prescription drug abuse prevention, to Pittsburgh-area high schools. The Pittsburgh initiative is part of a three-year, $1.125 million commitment from The Rite Aid Foundation’s KidCents Program.
The new partnership was officially announced during a presentation on March 22, at Pittsburgh Brashear High School, one of the schools integrating the digital course into its curriculum. Representatives from each organization were also recognized during the Pittsburgh Penguins match-up against the Philadelphia Flyers, at PPG Paints Arena on March 25. More than 18,000 fans were in attendance and learned about the Prescription Drug Safety program.
The program, developed by EVERFI, the nation’s leading education technology innovator, uses an evidence-based, public health approach to empower high school students with the skills and knowledge they need to make safe and healthy decisions about prescription drugs. Through interactive scenarios and self-guided activities, students learn the facts about drugs, how to properly use and dispose of them, and how to step in when faced with a situation involving misuse.
“Prescription drug abuse and misuse is a growing issue that poses a serious threat to the health, safety and well-being of our nation’s young people,” said Kermit Crawford, president and chief operating officer of Rite Aid Corporation and president of The Rite Aid Foundation. “The Rite Aid Foundation is proud to help introduce this important prevention education initiative to high school students so they can gain awareness and have the knowledge they need to stay safe and prevent abuse before it occurs.”
In addition to the activation in Pittsburgh-area schools, as part of its commitment to creating safe and healthy environments for children and teens, this year, The Rite Aid Foundation, through its KidCents program, will also fund the introduction of the Prescription Drug Safety program to high schools in the Harrisburg/York/Lancaster/Lebanon and Wilkes Barre/Scranton markets in Pennsylvania, as well as several communities in Ohio, Washington and Oregon.