KidCents FAQs

The Rite Aid Foundation is proud to partner with many nonprofit organizations to improve the health and wellbeing of children in the communities we serve. We've provided the following Frequently Asked Questions to help organizations determine if they qualify to become a KidCents charity and for KidCents grant support.

How do I know if my organization is eligible to become a KidCents charity?

There are eligibility requirements that every KidCents charity must meet. To be part of the Rite Aid Foundation’s KidCents program, your organization must be:

• Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code
• Service area is a community in which Rite Aid has a business presence
• Primary charity focus is the health and wellbeing of children
• Charity has been existence for at least one year and is in good financial standing

What is ineligible for KidCents Funding?

• Individuals (requests that benefit one individual or family only)
• Individuals participating in cause-related events (walks, runs, etc.)
• Political causes, candidates, campaigns or organizations
• Athletic sponsorships (athletes, teams or sporting events)
• Religious organizations for religious purposes
• Programs that send products or people for relief efforts outside of the United States
• Organizations that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin
• Capital or endowment campaigns
• Advocacy or research
• Contests or pageants
• National ceremonies, memorials, conferences, fundraising dinners, or similar events
• Higher-education scholarships
• Children’s Miracle Network Hospitals or programs*

The Rite Aid Foundation reserves the right to adjust eligibility criteria, submission deadlines and notification dates.

* Rite Aid has been a proud partner of Children’s Miracle Network Hospitals for over 20 years and to date, our associates, customers and supplier partners have raised more than $87 million to improve the lives of sick and injured children in the communities we serve. Due to this long- standing support, Children’s Miracle Network Hospitals, member hospitals, their foundations and or any related programs are unable to receive KidCents funding; Rite Aid will continue to support the organization through its annual Paper Miracle Balloon campaign each spring and through special signature fundraising events. Additionally, children’s hospitals that are not affiliated with Children’s Miracle Network Hospitals are ineligible to receive KidCents funding.

My 501(c)(3) has a pending status; do I qualify to be a KidCents charity?

The Rite Aid Foundation does not accept organizations with a pending 501(c)(3) status. Only organizations that are verified with a tax-exempt 501(c)(3) designation, as determined by the Internal Revenue Service, and have been in existence for at least one year are eligible to be a KidCents charity.

How do we know if our organization is within the Rite Aid community?

We accept applications from organizations that provide services in communities where Rite Aid has a store or distribution center. Please use our store finder (riteaid.com/stores).

When do you accept applications?

The Rite Aid Foundation will be accepting applications to be a KidCents charity year-round. In fact, we encourage everyone to ask their favorite local children’s charity to apply and see if they are eligible to become part of the KidCents program.

May I send the application directly to a Rite Aid representative or another contact at The Rite Aid Foundation?

No. The Rite Aid Foundation only accepts applications online.

What information must be submitted at time of application?

Download a checklist of everything you'll need to apply.

Can I save my application and complete in more than one session?

Yes, registered applicants can save entries and return later to continue application.

Is my Internet browser compatible with The Rite Aid Foundation online grant application?

Minimum Supported Web Browsers include:

• Microsoft Internet Explorer 11
• Microsoft Edge (Current Version)
• Mozilla Firefox (Current Version)
• Apple Safari (Current Version)
• Google Chrome (Current Version)

Do I need to have cookies enabled on my Internet browser?

Yes, in order to take advantage of all the features of the site we recommend having cookies enabled. Please note that both User IDs & Passwords are case-sensitive. You must have both cookies & JavaScript enabled to log in.

Can I mail a copy of my application for processing?

Please do not mail any applications. The Rite Aid Foundation will only consider online applications.

When will I be contacted about the status of my application?

Our goal is to review and respond via email to all correctly submitted applications within forty-five days after submission.

Besides the Step Up Fund, are there any other ways for my charity to increase its contributions?

Yes. There will be unique opportunities throughout the year promoted by the Rite Aid Foundation for KidCents charities to increase contributions through competitive and non-competitive activities.

If accepted, what do we tell our community?

Once your charity is approved, encourage your community to participate in the KidCents program through the Rite Aid wellness+ rewards program.

Your community members may fall into one of three categories of wellness+ rewards customers. Depending upon which category they are in will depend upon what actions they need to take.

• Community member is a current wellness+ rewards member and has an online wellness+ rewards account: Visit kidcents.com and sign in using your Rite Aid wellness+ rewards online account. Once you’ve signed in you can select the charity of your choice to receive your round-up change, which will be effective on future Rite Aid transactions beginning the following day.
• Community member is a current wellness+ rewards member and needs to register to have an online wellness+ reward account: Visit riteaid.com/wellness to create an online wellness+ rewards account. Once an account has been created, visit kidcents.com to sign in using the new wellness+ rewards account just created. Once you’ve signed in, you can select the charity of your choice to receive your round-up change, which will be effective on future Rite Aid transactions beginning the following day.
• Community member is not a wellness+ rewards member and would like to become a wellness+ rewards member: Visit riteaid.com/wellness to enroll in wellness+ rewards. Once an account has been created it is active immediately. Sign in to kidcents.com using the new wellness+ rewards account just created to select the charity of your choice to receive your round-up change. Your selection will be effective on future Rite Aid transactions beginning the following day.

Once a part of the KidCents program, every time wellness+ rewards members round up their change to the nearest dollar, your charity will receive funds to help enhance the health, happiness and wellness of deserving children.

Do I have to create a profile for my charity?

We require each charity to have a profile using the information submitted as part of the application process. When completing the online charity application process, you agree to provide true, accurate and complete information about your nonprofit organization.

Please choose the information for your KidCents profile carefully. In fact, you should make it as kid friendly as possible. Your profile cannot include any photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter. After your KidCents profile is posted, please review and contact The Rite Aid Foundation at riteaidfoundation@riteaid.com with any edits.

When will my organization receive the charity donation disbursement?

The Rite Aid Foundation’s KidCents program will disburse accrued funds to Charity on a bi-annual basis. The Rite Aid Foundation will mail the bi- annual disbursement check to Charity within 30 days of the close of each term. For the current program year (January 1, 2019 to December 31, 2019), the first charity disbursement term will end on June 30, 2019, the second charity disbursement term will end on December 31, 2019. The minimum charity disbursement first term payment is $50 per organization. In the event that the Charity accrues less than $50 in the first term, the amount will be rolled into the next term.

What is the Step Up Fund?

In efforts to increase contributions and to reward charities that are participating in the KidCents program, The Rite Aid Foundation will offer charities the “Step Up” reward. For every $500 a charity raises in contributions, that charity will then receive a matching donation of $500 from the KidCents program (up to $5,000 dollars). This amount will be included within the bi-annual disbursement check at the end of each term. The Rite Aid Foundation “Step Up Fund” limits its annual contributions to a maximum of $3,000,000 to be distributed among all eligible charities.

Will my charity have to re-apply each year?

Yes, the program year will begin January 1, 2019 and end December 31, 2019. Charities will receive communication annually regarding the application process for the following year.

How can my charity increase its chances of being accepted into the program the following year?

Charities can strengthen re-enrollment applications by demonstrating engagement in the program yearlong (e.g. participating in KidCents fundraising initiatives, actively contributing articles and posts to the KidCents online community, increasing the number of supporters that designate their organization to receive round-up funds).

How is my charity allowed to use the funds raised by the KidCents program?

Please refer the KidCents Program Conditions & Terms.

Once I have enrolled, is my organization’s information secure?

Yes. Your information will never be shared with anyone outside The Rite Aid Foundation.

How do I update information that may change for my organization (primary contact, new address, etc.)?

Please email riteaidfoundation@riteaid.com with your new information.

The Rite Aid Foundation

KidCents Program Conditions & Terms of Use Agreement

We all love helping kids in need. As such, The Rite Aid Foundation created KidCents. The KidCents program (“Program”) allows Rite Aid shoppers to round up their purchases to the next dollar and donate their quarters, dimes, nickels and pennies to nonprofit organizations to help precious children in need. Approved charities, can create an online profile and encourage friends and colleagues to designate their round-up money to your organization
(“Charity”) when they shop at Rite Aid. Rite Aid is as committed to our customers’ total wellness as we are to the wellbeing of children through KidCents.

This Conditions & Terms of Use Agreement ("Agreement") sets forth the legally binding terms for Charity’s participation in the KidCents program by The Rite Aid Foundation. By agreeing to be a KidCents Charity, Charity agrees to be bound by this Agreement, and in turn agree to all provisions and details set forth below.

Each charity applying to become a KidCents charity must read this Agreement and indicate its acceptance during the Application process.

The Rite Aid Foundation reserves the right to reevaluate the Agreement and/or the Program at any time during the Term and to unilaterally modify it at any time and without any advanced notice to the Charity. When possible, Charity will be given ten (10) days advance written notice of any changes to the Program. The Charity may elect to terminate its participation in the Program at any time. The Rite Aid Foundation may elect to terminate this Agreement and/or the Program at any time for any reason. The Program is void where prohibited or restricted by law.

1. Eligibility. To be an eligible Charity, the following criteria must be met:

   • Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code;
   • Service area is a community in which Rite Aid has a business presence;
   • Primary charity focus is the health and wellbeing of children
   • Charity has been in existence for at least one year and is in good financial standing.

   The following are ineligible for funding through KidCents:

   • Individuals (requests that benefit one individual or family only);
   • Individuals participating in cause-related events (walks, runs, etc.);
   • Political causes, candidates, campaigns or organizations;
   • Athletic sponsorships (athletes, teams or sporting events);
   • Religious organizations for religious purposes;
   • Programs that send products or people for relief efforts outside the United States;
   • Organizations that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin;
   • Capital or endowment campaigns;
   • Advocacy or research;
   • Contests or pageants;
   • National ceremonies, memorials, conferences, fundraising dinners or similar events;
   • Higher-education scholarships;
   • Children’s Miracle Network Hospitals or programs

1a. Rite Aid has been a proud partner of Children’s Miracle Network Hospitals for over 20 years and to date, our associates, customers and supplier partners have raised more than $87 million to improve the lives of sick and injured children in the communities we serve. Due to this long-standing support, Children’s Miracle Network Hospitals, member hospitals, their foundations and/or any related programs are unable to receive KidCents funding; Rite Aid will continue to support this organization through its annual Paper Miracle Balloon campaign each spring and through other special signature fundraising events. Additionally, children’s hospitals that are not affiliated with the Children’s Miracle Network Hospitals are not able to receive KidCents funding.

2. Online Application – Charity must apply to the Program through an online application process. By using the KidCents online Application, Charity represents and warrants that (a) all application information Charity submits is truthful and accurate; (b) Charity will maintain the accuracy of such information; (c) Charity’s authorized signatory is 18 years of age or older; and (d) Charity’s involvement in the Program does not violate any applicable laws or regulations.



3. Charity Acceptance & Approval – After Charity’s online application is submitted; The Rite Aid Foundation will approve or deny the application within forty-five days via the email address provided in the application. If approved, Charity will then be given access to our Charity Marketing Resources (see section nine in this Agreement). After notification, Charity will be added to the list of KidCents charities on KidCents.com.

   Once Charity is approved, simply encourage your supporters to register as wellness+ rewards members on KidCents.com. After they are registered, they can designate Charity to receive their round-up change. They can also select to have their purchases automatically round-up, to the nearest dollar, every time or to be asked at every transaction. Their “choice” will be effective at their next Rite Aid transaction. After they have become part of the KidCents program, every time they shop, and elect to round up, Charity will be credited with that donation.

4. Term. The KidCents program year will be from January 1 to December 31, 2019. After December 31, 2019, charity participation will need to be renewed every year through an application process, regardless of charity approval or entrance date to program.

   4a. Agreement Term. After Charity is accepted as part of the Program, this Agreement shall remain in full force and effect while Charity is a participant in the KidCents program. Charity may terminate its Membership at any time, for any reason, by emailing riteaidfoundation@riteaid.com. The Rite Aid Foundation may terminate Charity’s participation as a KidCents charity at any time, without warning.

5. Charity Donation Disbursement Conditions. The Rite Aid Foundation’s KidCents program will disburse funds to Charity on a bi- annual basis during the program year. The Rite Aid Foundation will mail the bi-annual disbursement check to Charity within 30 days of the close of each term.

   For the current program year (January 1 to December 31, 2019), the first charity disbursement term will end on June 30, 2019 and the second charity disbursement term will end on December 31, 2019. The minimum charity disbursement first term payment is $50 per organization. In the event the Charity accrues less than $50 in the first term, the amount will be rolled into the next term.

6. Step Up Fund. In an effort to increase contributions and to reward charities that are participating in the KidCents program, The Rite Aid Foundation will offer charities the “Step Up” reward. For every $500 a charity raises in contributions, that charity will then receive a matching donation of $500 from the KidCents program (up to $5,000 dollars). This amount will be included within the bi-annual disbursement check at the end of each term. The Rite Aid Foundation “Step Up Fund” limits its annual contributions to a maximum of $3,000,000 to be distributed among all eligible charities.



7. Online Charity Profiles. Charity will have an online profile created using the information provided in the application. Charity agrees to provide true, accurate and complete information about itself. Failure to complete this step is grounds for immediately disqualifying the Charity from participating in the Program.

   Charity’s online profile may not include any information that The Rite Aid Foundation finds offensive in its sole discretion. As such, Charity cannot include the following in its online profile: photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter. After Charity’s KidCents online profile is posted, please review and contact The Rite Aid Foundation at riteaidfoundation@riteaid.com with any edits or discrepancies.

8. Proprietary Rights in KidCents online charity profiles on KidCents.com.

   1. The Rite Aid Foundation does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials (collectively, "Content") that Charity provides in its online profile. Charity must also be able to provide to The Rite Aid Foundation, any necessary legal photo and video release forms for any photographs or video it provides.
   2. Charity grants to The Rite Aid Foundation a non-exclusive, royalty- free, worldwide sub licensable license. This license will terminate at the time Charity is no longer a participating KidCents charity.
   3. Charity represents and warrants that: (i) it owns and or is permitted to share the Content posted in its online charity profile, and (ii) the posting the Content on the KidCents website does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person and/or entity. Charity agrees to pay any royalties, fees, and any other monies associated with its Content.


9. KidCents Marketing Resources/Toolkit. Once approved, Charity shall have access to a variety of marketing resources available on the Program website -- KidCents.com. Charity shall only use the marketing materials available on KidCents.com to represent the KidCents program.


10. Recognition. By accepting a grant from The Rite Aid Foundation the Charity agrees to The Rite Aid Foundation’s use in all forms of media, including but not limited to, photos, recordings or videos from any check presentation or other communication to promote KidCents and referring to the grant.


11. International Use. The KidCents.com website is controlled and operated from within the United States. The Rite Aid Foundation makes no representation that the Website is appropriate or available in locations outside the United States. Those who choose to access the Website from other locations do so at their own risk and are responsible for compliance with applicable laws.


12. Disclaimers. The Rite Aid Foundation is not responsible for any incorrect or inaccurate Content posted on the KidCents Website or in connection with the participating charities’ online charity profiles.


13. Indemnity. Charity agrees to indemnify and hold The Rite Aid Foundation, its subsidiaries, and affiliates, and their respective officers, agents, partners and employees, harmless from any loss, liability, claim, or demand, including reasonable attorneys' fees, arising out of Charity’s participation in the Program; any Content in its online profile; and/or breaches of this Agreement.


14. All proceeds derived from KidCents must be used for charitable purposes within the communities Rite Aid serves and cannot be used for political or legal purposes. The Rite Aid Foundation has the discretion and right to immediately terminate Charity’s participation in the Program at any time for any reason.