KidCents FAQs

The Rite Aid Foundation is proud to partner with many nonprofit organizations to improve the health and wellbeing of children in the communities we serve. We've provided the following Frequently Asked Questions to help organizations determine if they qualify to become a KidCents charity and for KidCents grant support.

The Rite Aid Foundation

KidCents Program Conditions & Terms of Use Agreement

We all love helping kids in need. As such, The Rite Aid Foundation created KidCents. The KidCents program (“Program”) allows Rite Aid shoppers to round up their purchases to the next dollar and donate their quarters, dimes, nickels and pennies to nonprofit organizations to help precious children in need. Approved charities, can create an online profile and encourage friends and colleagues to designate their round-up money to your organization (“Charity”) when they shop at Rite Aid. Rite Aid is as committed to our customers’ total wellness as we are to the wellbeing of children through KidCents.

This Conditions & Terms of Use Agreement ("Agreement") sets forth the legally binding terms for Charity’s participation in the KidCents program by The Rite Aid Foundation. By agreeing to be a KidCents Charity, Charity agrees to be bound by this Agreement, and in turn agree to all provisions and details set forth below.

Each charity applying to become a KidCents charity must read this Agreement and indicate its acceptance during the Application process.

The Rite Aid Foundation reserves the right to reevaluate the Agreement and/or the Program at any time during the Term and to unilaterally modify it at any time and without any advanced notice to the Charity. When possible, Charity will be given ten (10) days advance written notice of any changes to the Program. The Charity may elect to terminate its participation in the Program at any time. The Rite Aid Foundation may elect to terminate this Agreement and/or the Program at any time for any reason. The Program is void where prohibited or restricted by law.

1. Eligibility. To be an eligible Charity, the following criteria must be met:

• Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code;
• Service area is a community in which Rite Aid has a business presence;
• Primary charity focus is the health and wellbeing of children
• Charity has been in existence for at least one year and is in good financial standing.

The following are ineligible for funding through KidCents:

• Individuals (requests that benefit one individual or family only);
• Individuals participating in cause-related events (walks, runs, etc.);
• Political causes, candidates, campaigns or organizations;
• Athletic sponsorships (athletes, teams or sporting events);
• Religious organizations for religious purposes;
• Programs that send products or people for relief efforts outside the United States;
• Organizations that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin;
• Capital or endowment campaigns;
• Advocacy or research;
• Contests or pageants;
• National ceremonies, memorials, conferences, fundraising dinners or similar events;
• Higher-education scholarships;
• Children’s Miracle Network Hospitals or programs

1a. Rite Aid has been a proud partner of Children’s Miracle Network Hospitals for over 20 years and to date, our associates, customers and supplier partners have raised more than $80 million to improve the lives of sick and injured children in the communities we serve. Due to this long-standing support, Children’s Miracle Network Hospitals, member hospitals, their foundations and/or any related programs are unable to receive KidCents funding; Rite Aid will continue to support this organization through its annual Paper Miracle Balloon campaign each spring and through other special signature fundraising events. Additionally, children’s hospitals that are not affiliated with the Children’s Miracle Network Hospitals are not able to receive KidCents funding.

2. Online Application – Charity must apply to the Program through an online application process. By using the KidCents online Application, Charity represents and warrants that (a) all application information Charity submits is truthful and accurate; (b) Charity will maintain the accuracy of such information; (c) Charity’s authorized signatory is 18 years of age or older; and (d) Charity’s involvement in the Program does not violate any applicable laws or regulations.

3. Charity Acceptance & Approval – After Charity’s online application is submitted; The Rite Aid Foundation will approve or deny the application within forty-five days via the email address provided in the application. If approved, Charity will then be given access to our Charity Marketing Resources (see section nine in this Agreement). After notification, Charity will be added to the list of KidCents charities on KidCents.com. Once Charity is approved, simply encourage your supporters to register as wellness+ with Plenti members on KidCents.com. After they are registered, they can designate Charity to receive their round-up change. They can also select to have their purchases automatically round-up, to the nearest dollar, every time or to be asked at every transaction. Their “choice” will be effective at their next Rite Aid transaction. After they have become part of the KidCents program, every time they shop, and elect to round up, Charity will be credited with that donation.

Once Charity is approved, simply encourage members of your community to register as wellness+ with Plenti members on KidCents.com. After they are registered, they can select Charity to receive their round-up change. Their “choice” will be effective at their next Rite Aid transaction. After they have become part of the KidCents program, every time they shop, round up and swipe their wellness+ with Plenti card, Charity will be credited with that donation.

4. Term. The KidCents program year will be from January 1 to December 31, 2017. After December 31, 2017, charity participation will need to be renewed every year through an application process, regardless of charity approval or entrance date to program.

4a. Agreement Term. After Charity is accepted as part of the Program, this Agreement shall remain in full force and effect while Charity is a participant in the KidCents program. Charity may terminate its Membership at any time, for any reason, by emailing riteaidfoundation@riteaid.com. The Rite Aid Foundation may terminate Charity’s participation as a KidCents charity at any time, without warning.

5. Charity Donation Disbursement Conditions. The Rite Aid Foundation’s KidCents program will disburse funds to Charity on a bi-annual basis during the program year. The Rite Aid Foundation will mail the bi-annual disbursement check to Charity within 30 days of the close of each term.

For the current program year (January 1 to December 31, 2017), the first charity disbursement term will end on June 30, 2017 and the second charity disbursement term will end on December 31, 2017. The minimum charity disbursement first term payment is $50 per organization. In the event the Charity accrues less than $50 in the first term, the amount will be rolled into the next term.

6. Step Up Fund. In an effort to increase contributions and to reward charities that are participating in the KidCents program, The Rite Aid Foundation will offer charities the “Step Up” reward. For every $500 a charity raises in contributions, that charity will then receive a matching donation of $500 from the KidCents program (up to $5,000 dollars). This amount will be included within the bi-annual disbursement check at the end of each term. The Rite Aid Foundation “Step Up Fund” limits its annual contributions to a maximum of $3,000,000 to be distributed among all eligible charities.

7. Online Charity Profiles. Charity will have an online profile created using the information provided in the application. Charity agrees to provide true, accurate and complete information about itself. Failure to complete this step is grounds for immediately disqualifying the Charity from participating in the Program.

Charity’s online profile may not include any information that The Rite Aid Foundation finds offensive in its sole discretion. As such, Charity cannot include the following in its online profile: photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter. After Charity’s KidCents online profile is posted, please review and contact The Rite Aid Foundation at riteaidfoundation@riteaid.com with any edits or discrepancies.

8. Proprietary Rights in KidCents online charity profiles on KidCents.com.

1. The Rite Aid Foundation does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials (collectively, "Content") that Charity provides in its online profile. Charity must also be able to provide to The Rite Aid Foundation, any necessary legal photo and video release forms for any photographs or video it provides.
2. Charity grants to The Rite Aid Foundation a non-exclusive, royalty-free, worldwide sub licensable license. This license will terminate at the time Charity is no longer a participating KidCents charity.
3. Charity represents and warrants that: (i) it owns and or is permitted to share the Content posted in its online charity profile, and (ii) the posting the Content on the KidCents website does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person and/or entity. Charity agrees to pay any royalties, fees, and any other monies associated with its Content.

9. KidCents Marketing Resources/Toolkit. Once approved, Charity shall have access to a variety of marketing resources available on the Program website -- KidCents.com. Charity shall only use the marketing materials available on KidCents.com to represent the KidCents program.

10. Recognition. By accepting a grant from The Rite Aid Foundation the Charity agrees to The Rite Aid Foundation’s use in all forms of media, including but not limited to, photos, recordings or videos from any check presentation or other communication to promote KidCents and referring to the grant.

11. International Use. This Website is controlled and operated from within the United States. The Rite Aid Foundation makes no representation that the Website is appropriate or available in locations outside the United States. Those who choose to access the Website from other locations do so at their own risk and are responsible for compliance with applicable laws.

12. Disclaimers. The Rite Aid Foundation is not responsible for any incorrect or inaccurate Content posted on the KidCents Website or in connection with the participating charities’ online charity profiles.

13. Indemnity. Charity agrees to indemnify and hold The Rite Aid Foundation, its subsidiaries, and affiliates, and their respective officers, agents, partners and employees, harmless from any loss, liability, claim, or demand, including reasonable attorneys' fees, arising out of Charity’s participation in the Program; any Content in its online profile; and/or breaches of this Agreement.

14. All proceeds derived from KidCents must be used for charitable purposes within the communities Rite Aid serves and cannot be used for political or legal purposes. The Rite Aid Foundation has the discretion and right to immediately terminate Charity’s participation in the Program at any time for any reason.