Every penny counts. So does every person.

Imagine the change
your change could make.

Participate in KidCents to round up your purchases at Rite Aid and give the change to programs for kids in our communities.

Rite Aid has long been committed to helping our communities live well. That’s why The Rite Aid Foundation introduced KidCents, an easy way for wellness+ with Plenti members to make a difference.

The Rite Aid Foundation developed KidCents as a way to do even more to help the kids in the communities we serve.

By participating in KidCents, wellness+ with Plenti members can round up every purchase to the nearest dollar, giving kids in need a chance for better lives and brighter futures.

We are proud to partner with nonprofit kid-focused organizations in our local communities that are committed to helping improve the health and well-being of children.  Through our KidCents program, you can also designate your change to one of these charities.

Start rounding up today!

About The Rite Aid Foundation

At Rite Aid, our mission is to improve the health and wellness of our communities through engaging experiences that provide our customers with the best products, services and advice to meet their unique wellness needs.

We live this commitment every day in every community we serve. Beyond our stores, we bring our mission to life through the efforts of The Rite Aid Foundation.

The Rite Aid Foundation has chosen children’s health and well-being as the core focus of our charitable giving. Through our long-standing support of Children’s Miracle Network Hospitals and other Rite Aid Foundation efforts, we have raised and donated over $80 million to help  kids.

Our KidCents program has taken our commitment one step further, allowing our customers to help children in our communities by simply rounding up their change.

By participating in KidCents, wellness+ members can round up every purchase to the nearest dollar and give their change to an approved KidCents charity. The Rite Aid Foundation is proud to partner with our KidCents charities, as they share our commitment to helping improve the health and well-being of children.

Children truly are the future of our communities, and they deserve and need our support. We believe this focus will enable us to make a meaningful difference in our communities for years to come.

Have a question about our KidCents program? View our Frequently Asked Questions.

The Rite Aid Foundation FAQs

The Rite Aid Foundation is proud to partner with many nonprofit organizations to improve the health and well-being of children in the communities we serve. While there are many worthwhile programs, The Rite Aid Foundation is unable to support every program. We've provided the following guidelines to help organizations determine if they qualify for funding from The Rite Aid Foundation.

  • Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code
  • Service area is a community in which Rite Aid has a business presence
  • Primary program focus is the health and well-being of children
  • Program is in existence for at least one year and is in good financial standing

What is not funded through the KidCents program?

Grants awarded by The Rite Aid Foundation do not provide funding for the following:

  • Individuals (requests that benefit one individual or family only)
  • Individuals participating in cause-related events (walks, runs, etc.)
  • Political causes, candidates, campaigns or organizations
  • Athletic sponsorships (athletes, teams or sporting events)
  • Faith-based organizations, unless the program benefits the entire community
  • Programs that send products or people for relief efforts to a foreign country
  • Programs that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin
  • Capital or endowment campaigns
  • Contests or pageants
  • Higher-education scholarships
  • General operating expenses

The Rite Aid Foundation reserves the right to adjust eligibility criteria, submission deadlines and notification dates.

How do I know if my organization is eligible to receive a KidCents grant from The Rite Aid Foundation?

To request a charitable contribution, your organization must be:

  • Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code
  • Service area is a community in which Rite Aid has a business presence
  • Primary program focus is the health and well-being of children
  • Program is in existence for at least one year and is in good financial standing

What is the period covered by a Rite Aid Foundation grant?

All funds must be expended within a year of being awarded.

My 501(c) (3) has a pending status; do I qualify to receive a donation?

No. The Rite Aid Foundation does not fund organizations with a pending 501(c) (3) status. Only organizations that are verified with a tax-exempt 501(c) (3) designation, as determined by the Internal Revenue Service, and have been in existence for at least one year are eligible to receive donations.

How do we know if our organization is within the Rite Aid community?

We accept grant requests from organizations that provide services in communities where Rite Aid has a store or distribution center.

When do you accept applications?

The Rite Aid Foundation accepts applications year-round; however, the submission deadlines for our quarterly board meetings are as follows:

  • January 15
  • April 15
  • July 15
  • October 15

May I send the application directly to a Rite Aid representative or another contact at The Rite Aid Foundation?

No. The Rite Aid Foundation only accepts applications online.

What information must be submitted at time of application?

Can I save my application and complete in more than one session?

No. You must complete in one session. You cannot save. Please review the application submission checklist and gather all necessary data and documents before starting the online application process.

Is my Internet browser compatible with The Rite Aid Foundation online grant applications?

Our online grant applications are certified to work with the following internet browser versions:

  • Internet Explorer 8.0 (for PC)
  • Safari 3.0 (for Mac)
  • The latest versions of Firefox & Google Chrome

Do I need to have cookies enabled on my Internet browser?

Yes, in order to take advantage of all the features of the site we recommend having cookies enabled.

Where do I forward my online application?

You will have to answer four questions that will determine if your charity is able to apply for a KidCents grant from the Rite Aid Foundation in order to proceed to the application process. Once the questions are completed online, you will need to click the "Apply now" button at the bottom of the questions to move to the application section. Once the fields of your online application have been submitted, click "Next" to move towards the step where you are required to submit the necessary documentation. Once the documents have been uploaded and the user clicks "Submit," a confirmation email will be sent to the email address that you used to create your online grant application account. Please add riteaidfoundation@riteaid.com to your email address book (or friendly senders) to ensure that these messages arrive in your inbox.

Can I mail a copy of my grant request for review?

Please do not mail any grant requests. The Rite Aid Foundation will only consider online applications.

Are KidCents grants from The Rite Aid Foundation transferable?

KidCents grants are non-transferable.

When will I be contacted about the status of my application?

Our goal is to review and respond to all correctly submitted applications within 90 days of submission.

I applied for a $5,000 grant but only received $2,000. Will I receive the rest of the funds I requested?

Regretfully, we are unable to always provide the full amount of funding requested.

GRANT APPLICATION FORM FIELDS:

  • Organization Name
  • Organization Website
  • Organization Address
  • Organization Phone Number
  • Contact Person Name
  • Contact Person Title
  • Contact Person Phone Number
  • Contact Email Address
  • Program to Be Funded
  • Brief Program Description (limit it to 500 words)
  • Program Target Audience
  • Number of People Served by Program
  • Date Funding is Required
  • Dates of Program: Beginning & End

Please upload the following:

  • Organization's IRS 501(c)(3) Letter
  • Project or program budget detailing expenses and anticipated income sources
  • Most recent annual report, if applicable, including most recent financial information (i.e. IRS Form 990)
  • List of current donors or current sources of funding
  • List of Board of Directors, including names, titles, and affiliations

KidCents FAQs

The Rite Aid Foundation is proud to partner with many nonprofit organizations to improve the health and well-being of children in the communities we serve. We've provided the following Frequently Asked Questions to help organizations determine if they qualify to become a KidCents charity.

How do I know if my organization is eligible to become a KidCents charity?

There are eligibility requirements that every KidCents charity must meet. To be part of the Rite Aid Foundation’s KidCents program, your organization must be:

  • Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code
  • Service area is a community in which Rite Aid has a business presence
  • Primary charity focus is the health and well-being of children
  • Charity has been existence for at least one year and is in good financial standing

What organizations do not qualify to become a KidCents charity?

KidCents does not work with Charities that request funding for the following:

  • Individuals (requests that benefit one individual or family only)
  • Individuals participating in cause-related events (walks, runs, etc.)
  • Political causes, candidates, campaigns or organizations
  • Athletic sponsorships (athletes, teams or sporting events)
  • Faith-based organizations, unless the program benefits the entire community
  • Programs that send products or people for relief efforts to a foreign country
  • Programs that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin
  • Capital or endowment campaigns
  • Contests or pageants
  • Higher-education scholarships
  • General operating expenses and administrative expenses
  • Hospitals or hospital programs*

The Rite Aid Foundation reserves the right to adjust eligibility criteria, submission deadlines and notification dates.

* Rite Aid has been a proud partner of Children’s Miracle Network Hospitals for 20 years and to date, our associates, customers and supplier partners have raised more than $64 million to improve the lives of sick and injured children in the communities we serve. Due to this long-standing support, Children’s Miracle Network Hospitals, members hospitals, their foundations and or any related programs are unable to receive KidCents funding; Rite Aid will continue to support the organization through its annual Paper Miracle Balloon campaign each spring and through special signature fundraising events. Additionally, children’s hospitals that are not affiliated with Children’s Miracle Network Hospitals are ineligible to receive KidCents funding.

My 501(c)(3) has a pending status; do I qualify to be a KidCents charity?

The Rite Aid Foundation does not accept organizations with a pending 501(c)(3) status. Only organizations that are verified with a tax-exempt 501(c)(3) designation, as determined by the Internal Revenue Service, and have been in existence for at least one year are eligible to be a KidCents charity.

How do we know if our organization is within the Rite Aid community?

We accept applications from organizations that provide services in communities where Rite Aid has a store or distribution center. Please use our store finder (www.riteaid.com/store-locator).

When do you accept applications?

The Rite Aid Foundation will be accepting applications to be a KidCents charity year-round. In fact, we encourage everyone to ask their favorite local children’s charity to apply and see if they are eligible to become part of the KidCents Program.

May I send the application directly to a Rite Aid representative or another contact at The Rite Aid Foundation?

No. The Rite Aid Foundation only accepts applications online.

What information must be submitted at time of application?

Download a checklist of everything you'll need to apply.

Can I save my application and complete in more than one session?

When applying online, you must complete all of the information in one session. The application cannot be saved to be completed at a separate time. Please review the application submission checklist and gather all necessary data and documents before starting the online application process.

Download a checklist of everything you'll need to apply.

Is my Internet browser compatible with The Rite Aid Foundation online grant application?

Our online application is certified to work with the following Internet browser versions:

  • Internet Explorer 8.0 and higher versions (for PC)
  • Safari 3.0 and higher versions (for Mac)
  • The latest versions of Firefox & Google Chrome

Do I need to have cookies enabled on my Internet browser?

Yes, in order to take advantage of all the features of the site we recommend having cookies enabled.

Can I mail a copy of my application for processing?

Please do not mail any applications. The Rite Aid Foundation will only consider online applications.

When will I be contacted about the status of my application?

Our goal is to review and respond via email to all correctly submitted applications within thirty days after submission.

If accepted, what do we tell our community?

Once your charity is approved, encourage your community to participate in the KidCents program through the Rite Aid wellness+ program.

Your community members may fall into one of three categories of wellness+ customers. Depending upon which category they are in will depend upon what actions they need to take.

  • Community member is a current wellness+ member and has an online wellness+ account: Visit kidcents.com and sign in using your Rite Aid wellness+ online account. Once you’ve signed in you can select the charity of your choice to receive your round-up change, which will be effective on future Rite Aid transactions beginning the following day.
  • Community member is a current wellness+ member and needs to register to have an online wellness+ account: Visit https://www.riteaid.com/wellness to create an online wellness+ account. Once an account has been created, visit kidcents.com to sign in using the new wellness+ account just created. Once you’ve signed in, you can select the charity of your choice to receive your round-up change, which will be effective on future Rite Aid transactions beginning the following day.
  • Community member is not a wellness+ member and would like to become a wellness+ member: Visit https://www.riteaid.com/wellness to enroll for an online wellness+ account. Once an account has been created visit kidcents.com to sign in using the new wellness+ account just created. Once you’ve signed in, you can select the charity of your choice to receive your round-up change, which will be effective on future Rite Aid transactions beginning the following day.

Once a part of the KidCents program, every time wellness+ members round up their change and swipe their wellness+ card your charity will receive funds to help enhance the health, happiness and wellness of deserving children.

Do I have to create a profile for my charity?

We require you to create your nonprofit organization charity profile as part of the application process. If you do not complete the online charity profile, your application will not be considered. When completing the online charity application process, you agree to provide true, accurate and complete information about your nonprofit organization.

Please choose the information for your KidCents profile carefully. In fact, you should make it as kid-friendly as possible. Your profile cannot include any photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter. After your KidCents profile is posted, please review and contact Rite Aid at riteaidfoundation@riteaid.com with any edits.

When will my organization receive the charity donation disbursement?

The Rite Aid Foundation’s KidCents program will disburse funds to Charity on a bi-annual basis. The Rite Aid Foundation will mail the bi-annual disbursement check to Charity within 30 days of the close of each term. For this first term (August 25, 2014 to December 31, 2015), the first charity disbursement term will end on April 30, 2015, and the second charity disbursement term will end on December 31, 2015. The minimum charity disbursement term payment is $50.00 per organization. In the event that the Charity accrues less than $50 in the term, the amount will be rolled into the next term.

What is the Step Up Fund?

In efforts to increase contributions and to reward charities that are participating in the KidCents program, The Rite Aid Foundation will offer charities the “Step Up” reward. For every $500 a charity raises in contributions, that charity will then receive a matching donation of $500 from the KidCents program (up to $5,000 dollars). This amount will be included within the bi-annual disbursement check at the end of each term. The Rite Aid Foundation “Step Up Fund” limits its first term contributions to a maximum of $3,000,000 to be distributed among all eligible charities.

Will my charity have to re-enroll each year?

The first term of the KidCents program will be August 25, 2014 to December 31, 2015. After December 31, 2015, charity participation will need to be renewed regardless of charity approval and entrance date to the program. The first 12-month term will begin January 1, 2016 and end December 31, 2016.

How is my charity allowed to use the funds raised by the KidCents program?

Please refer the KidCents Program Terms & Conditions

Once I have enrolled, is my organization’s information secure?

Yes. Your information will never be shared with anyone outside The Rite Aid Foundation.

How do I update information that may change for my organization (primary contact, new address, etc.)?

Please email riteaidfoundation@riteaid.com with your new information.


Please visit www.riteaid.com/legal for all of the legal information.


Close and return to KidCents

The Rite Aid Foundation

KidCents Program Conditions & Terms of Use Agreement


We all love helping kids in need. As such, The Rite Aid Foundation created KidCents. The KidCents program allows Rite Aid shoppers to round up their purchases to the next dollar and donate their quarters, dimes, nickels and pennies to nonprofit organizations to help precious children in need (“Program”). Nonprofits that apply and fit the criteria outlined below, can create an online profile and encourage friends and colleagues to shop at Rite Aid, and designate their round-up money to your organization (“Charity”). Rite Aid is as committed to our customers’ total wellness as we are to the well-being of children through KidCents.

This Conditions & Terms of Use Agreement ("Agreement") sets forth the legally binding terms for Charity’s participation in the KidCents program by The Rite Aid Foundation. By agreeing to be a KidCents Charity, Charity agrees to be bound by this Agreement, and in turn agree to all provisions and details set forth below.

If Charity wishes to become a KidCents charity, Charity must read this Agreement and indicate its acceptance during the Application process.

The Rite Aid Foundation reserves the right to reevaluate the Agreement and/or the Program at any time during the Term and to unilaterally modify it at any time and without any advanced notice to the Charity. When possible, Charity will be given ten (10) days advance written notice of any changes to the Program. The Charity may elect to terminate its participation in the Program at any time. The Rite Aid Foundation may elect to terminate this Agreement and/or the Program at any time for any reason. The Program is void where prohibited or restricted by law.

1. Eligibility. To be an eligible Charity, the following criteria must be met:

  • Nonprofit, exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code;
  • Service area is a community in which Rite Aid has a business presence;
  • Primary charity focus is the health and well-being of children
  • Charity has been in existence for at least one year and is in good financial standing.

KidCents cannot work with Charities that request funding for the following:

  • Individuals (requests that benefit one individual or family only);
  • Individuals participating in cause-related events (walks, runs, etc.);
  • Political causes, candidates, campaigns or organizations;
  • Athletic sponsorships (athletes, teams or sporting events);
  • Faith-based organizations, unless the program benefits the entire community;
  • Programs that send products or people for relief efforts to a foreign country;
  • Programs that discriminate due to age, race, creed, gender, disability, sexual orientation, ethnicity or national origin;
  • Capital or endowment campaigns;
  • Contests or pageants;
  • Higher-education scholarships;
  • General operating and administrative expenses
  • Hospitals or hospital programs

1a. Rite Aid has been a proud partner of Children’s Miracle Network Hospitals for 20 years and to date, our associates, customers and supplier partners have raised more than $64 million to improve the lives of sick and injured children in the communities we serve. Due to this long-standing support, Children’s Miracle Network Hospitals, member hospitals, their foundations and/or any related programs are unable to receive KidCents funding; Rite Aid will continue to support this organization through its annual Paper Miracle Balloon campaign each spring and through other special signature fundraising events. Additionally, children’s hospitals that are not affiliated with Children’s Miracle Network Hospitals are not able to receive KidCents funding.

2. Online Application – Charity must apply to the Program through an online application process. By using the KidCents online Application, Charity represents and warrants that (a) all application information Charity submits is truthful and accurate; (b) Charity will maintain the accuracy of such information; (c) Charity’s authorized signatory is 18 years of age or older; and (d) Charity’s involvement in the Program does not violate any applicable laws or regulations.

3. Charity Acceptance & Approval – After Charity’s online application is submitted; The Rite Aid Foundation will approve or deny the application within thirty days via the email address provided in the application. If approved, Charity will then be given private access to our Charity Marketing Resource Tools (see line item ten in this Agreement). After notification, Charity will be added to the list of KidCents charities on KidCents.com.

Once Charity is approved, simply encourage members of your community to register as wellness+ members on KidCents.com. After they are registered, they can select Charity to receive their round-up change. Their “choice” will be effective at their next Rite Aid transaction. After they have become part of the KidCents program, every time they shop, round up and swipe their wellness+ card, Charity will be credited with that donation.

4. Term. The first term of the KidCents program will be from August 25, 2014 to December 31, 2015 (16 month term). After December 31, 2015, charity participation will need to be renewed every year, regardless of charity approval or entrance date to program.

4a. Agreement Term. After Charity is accepted as part of the Program, this Agreement shall remain in full force and effect while charity is a participant in the KidCents charity program. Charity may terminate its Membership at any time, for any reason, by emailing riteaidfoundation@riteaid.com. The Rite Aid Foundation may terminate charity’s participation as a KidCents charity at any time, without warning. Even after termination, this Agreement will remain in effect.

5. Charity Donation Disbursement Conditions. The Rite Aid Foundation’s KidCents program will disburse funds to Charity on a bi-annual basis. The Rite Aid Foundation will mail the bi-annual disbursement check to Charity within 30 days of the close of each term.

For this first term (August 25, 2014 to December 31, 2015), the first charity disbursement term will end on April 30, 2015, and the second charity disbursement term will end on December 31, 2015. The minimum charity disbursement term payment is $50.00 per organization. In the event that the Charity accrues less than $50 in the term, the amount will be rolled into the next term.

6. Step Up Fund. In an effort to increase contributions and to reward charities that are participating in the KidCents program, The Rite Aid Foundation will offer charities the “Step Up” reward. For every $500 a charity raises in contributions, that charity will then receive a matching donation of $500 from the KidCents program (up to $5000 dollars). This amount will be included within the bi-annual disbursement check at the end of each term. The Rite Aid Foundation “Step Up Fund” limits its first term contributions to a maximum of $3,000,000 to be distributed among all eligible charities.

7. Online Charity Profiles. Charity must complete a profile as part of the application process. Charity agrees to provide true, accurate and complete information about itself. Failure to complete this step is grounds for immediately disqualifying the Charity from participating in the Program.

Charity’s online profile may not include any information that The Rite Aid Foundation finds offensive in its sole discretion. As such, Charity cannot include the following in its online profile: photographs containing nudity, or obscene, lewd, excessively violent, harassing, sexually explicit or otherwise objectionable subject matter. After Charity’s KidCents online charity profile is posted, please review and contact The Rite Aid Foundation at riteaidfoundation@riteaid.com with any edits or discrepancies.

8. Proprietary Rights in KidCents online charity profiles on KidCents.com.

  1. The Rite Aid Foundation does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials (collectively, "Content") that Charity provides in its online profile. Charity must also be able to provide to The Rite Aid Foundation, any necessary legal photo and video release forms for any photographs or video it provides.
  2. Charity grants to The Rite Aid Foundation a non-exclusive, royalty-free, worldwide sub licensable license. This license will terminate at the time Charity is no longer a participating KidCents charity.
  3. Charity represents and warrants that: (i) it owns and or is permitted to share the Content posted in its online charity profile, and (ii) the posting the Content on the KidCents website does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person and/or entity. Charity agrees to pay any royalties, fees, and any other monies associated with its Content.

9. KidCents Marketing Resources/Toolkit. Once approved, Charity shall have access to a variety of marketing resources available on the Program website -- KidCents.com. Charity shall only use the marketing materials available on KidCents.com to represent the KidCents program.

9a. Charity must create a press release announcing its participation in the Program to its local media and partners. Charity must use the press release template on the Marketing Resources/Toolkit section of KidCents.com.

10. International Use. This Website is controlled and operated from within the United States. The Rite Aid Foundation makes no representation that the Website is appropriate or available in locations outside the United States. Those who choose to access the Website from other locations do so at their own risk and are responsible for compliance with applicable laws.

11. Disclaimers. The Rite Aid Foundation is not responsible for any incorrect or inaccurate Content posted on the KidCents Website or in connection with the participating charities’ online charity profiles.

12. Indemnity. Charity agrees to indemnify and hold The Rite Aid Foundation, its subsidiaries, and affiliates, and their respective officers, agents, partners and employees, harmless from any loss, liability, claim, or demand, including reasonable attorneys' fees, arising out of Charity’s participation in the Program; any Content in its online profile; and/or breaches of this Agreement.

13. All proceeds derived from KidCents must be used for charitable purposes within the communities Rite Aid serves and cannot be used for political, legal or administrative purposes. The Rite Aid Foundation has the discretion and right to immediately terminate Charity’s participation in the Program at any time for any reason.

If you are already a KidCents charity please enter your password ot access the KidCents charity marketing resources.

Want to become a KidCents charity? Applying is easy!

Learn More