Kidcents - About

Imagine the change
your change could make.

Participate in KidCents to round up your purchases at Rite Aid and give the change to programs for kids in our communities.

Rite Aid has long been committed to helping our communities live well. That’s why The Rite Aid Foundation introduced KidCents, an easy way for wellness+ rewards members to make a difference.

The Rite Aid Foundation developed KidCents as a way to do even more to help the kids in the communities we serve.

By participating in KidCents, wellness+ rewards members can round up every purchase to the nearest dollar, giving kids in need a chance for better lives and brighter futures.

We are proud to partner with nonprofit kid-focused organizations in our local communities that are committed to helping improve the health and well-being of children.  Through our KidCents program, you can also designate your change to one of these charities.

Start rounding up today!
New Safe Medication Disposal Program
KidCents and The Rite Aid Foundation are committed to supporting a safe environment for children in our communities by helping to reduce the misuse of medications by adolescents and accidental childhood poisonings.

The Safe Medication Disposal Program advances that mission by providing local law enforcement agencies in Rite Aid service areas with medication disposal units to ensure that individuals can safely dispose of unwanted medications in an environmentally-friendly manner, while keeping them out of the hands of kids and teens.
Learn More About the Program